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Citation Software News
June 26, 2007
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Welcome to the June 26, 2007 issue
of Citation Software News!
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In this issue we're focusing on the following topics:
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Budget-wise software systems for cross-media direct marketing with Personalized URLs
You can easily spend $40,000-$50,000 or more for a software system
that allows you to launch and manage cross-media direct-marketing
campaigns with Personalized URLs — but you don't
need to spend that much money! We offer three affordable software
systems that will allow you get started with cross-media
direct marketing for much less.
- SYSTEM #1 — EasyPurl & DesignMerge Pro: $ 8,500 USD
- SYSTEM #2 — EasyPurl & PrintShop Mail: $10,000 USD
- SYSTEM #3 — EasyPurl & your own VDP software: $5,000 USD
EasyPurl is a Web-based system that allows you to utilize
Personalized URLs with variable-data-printing (VDP)
software and also allows you to monitor activity once you've
launched a campaign. DesignMerge Pro
and PrintShop Mail
are variable-data-printing solutions that allow you to
design and print unique, personalized direct-mail documents
(for example, postcards).
You'd want System #1 or System #2 if you don't already own
software that does variable-data printing. If you already
have variable-data-printing software, System #3 is what you'd need.
Any of these systems will allow you to:
- Set up a campaign.
- Design and print customized (personalized) direct-mail
documents with Personalized URLs on them.
- Design a template for a customized Web page (landing page)
for the Personalized URLs.
- Use a Web-based user interface to track the progress of the campaign.
Here is a real-life example of such a campaign.
Action Printing, a full-service printing-and-mailing firm,
was called in to help its client, a property-tax consulting firm,
build its customer base. While the client excelled at its
core business of helping commercial property owners lower their
property taxes, it lacked the skills to market its business;
and it also wanted to expand into the residential real-estate market.
Action Printing began by creating a customized mailing list
targeting property owners in the right demographic segment.
Then Action Printing designed a printed mailing containing
Personalized URLs (PURLs) and several key questions, such as:
"Do you own more than one residential property?"
"Do you own commercial property?"
While the 1.3% response rate to the PURL mailing was
only slightly higher than average, the quality of the
responses was extremely high: the tax consulting firm was
able to close deals with 100% of the respondents,
for a total of $35,000 worth of new business in just three days.
The tax consulting firm had previously sent out
mailings on its own but had never gotten any response at all.
With PURLs included in its mailings, it suddenly had tens
of thousands of dollars of new business in less than a week,
demonstrating the powerful impact of personalization.
Questions? Call us at 888-260-7316 — or visit the following
pages on our Web site:
www.citationsoftware.com/SolutionFinder_CrossMediaMarketing_PURLs.htm
(go here to get information about EasyPurl)
www.citationsoftware.com/SolutionFinder_VarDataPandP.htm#MDWS_DesignMerge
(go here to get information about DesignMerge Pro)
www.citationsoftware.com/SolutionFinder_VarDataPandP.htm#ATLS_PrintShopMail
(go here to get information about PrintShop Mail)
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Introductory pricing on Quite Hot Imposing automated-imposition software
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We are offering a special introductory price on the new
"Quite Hot Imposing" software! This easy-to-use,
powerful software is a stand-alone application
(not a plug-in) that allows you to integrate automated
page-imposition operations into a document-production
workflow by using hot folders or by using a command-line interface.
Built on the rock-solid foundation of the
Quite Imposing Plus
plug-in, Quite Hot Imposing is available for both Macintosh and Windows.
And, you don't have to be a programmer to use it!
Quite Hot Imposing is normally priced at $3,599.00, but if you
buy it from Citation Software before the end of August, you'll
pay only $3,249.00 — a savings of $350.00!
Interested? To learn more, call us at 888-260-7316 — or go to
www.citationsoftware.com/news_QuiteHotImposingReleased.htm.
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Our Lowest-Price Promise
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Citation Software is committed to offering the best prices on
software. If you get a price quote from us, and you get
a lower quote from another company for the same product,
let us know: we will beat the other quote!
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Our software-financing program
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Citation Software has partnered with LeaseSource, Inc.
of Atlanta, Georgia to offer a financing program for software.
This financing program makes it easier for businesses of
all sizes to acquire state-of-the-art software solutions that
are sold by Citation Software.
How does the financing program work?
It's easy! A customer that wants to purchase software
through Citation Software's financing program fills
out an application form and submits it to Citation Software.
Upon approval of the application and acceptance of the customer's
initial payment, Citation Software will make the selected
software product available to the customer. The customer
can start using the software right away. The customer will
make monthly payments according to the terms of the
financing agreement. After the customer has made all
the payments, the customer will own the software free and clear.
(Go to www.CitationSoftware.com/CitationFinancingApplication.pdf
to get a copy of the application form.)
If you have questions about our software-financing program,
don't hesitate to call us at 888-260-7316.
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Adobe Acrobat 8 now supports Windows Vista and Office 2007
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Adobe Systems has released an update to Acrobat 8 Professional
and Acrobat 8 Standard which provides support for
Microsoft Windows Vista and Office 2007.
To get the update, go to the following page on the Adobe Web site:
www.adobe.com/products/acrobatpro/
Also, Adobe Reader 8.1 is now available to users and
compatible with Vista. You can download it from:
www.adobe.com/products/acrobat/readstep2.html.
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Create perfect Business Reply Mail artwork instantly with our affordable ReplyMailOnLine.com system
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Our ReplyMailOnLine.com Web site automatically creates complete,
ready-to-print, customized artwork for Business Reply
envelopes/postcards and Courtesy Reply envelopes/postcards.
Just enter a few pieces of information
(dimensions of envelope/postcard, mailing address, permit number, etc.),
and in a few moments you'll get a PDF
file containing artwork
that conforms to the U.S. Postal Service's specifications.
The PDF file that you'll get is NOT just a "template" — it
is complete, ready-to-print artwork that has all the
text elements and graphic elements required by the
U.S. Postal Service — including the bar codes.
Using ReplyMailOnLine.com is simple — it takes only a couple of
minutes. It costs only $15.00 for each PDF file (or — you can
pay $59.95 for a subscription that lets you use
ReplyMailOnLine.com as much as you want for one year).
You can try out ReplyMailOnLine.com for free — just go to
www.ReplyMailOnLine.com
and click the "Free tryout" link near the top of the window.
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Fun stuff!
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June 28, 2007 —
The version of this newsletter that was distributed
via e-mail on June 26, 2007 has a "Fun stuff!" section
that contains information about outrageous lawsuits. A
newsletter recipient has informed us that those alleged lawsuits never
actually happened. We've done some checking and it appears
that he is correct — those lawsuits probably never happened.
We admit that we found the information about those alleged
lawsuits on the Internet! (They were apparently posted on a Web site
by somebody that thought people would enjoy reading
about bizarre and outrageous lawsuits.) We promise to be more careful in the
future about
verifying the information that we publish.
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About Citation Software
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This newsletter has been brought to you by Citation Software Inc.,
value-added reseller of software for people involved with
printing & publishing. You can reach us by phone at 888-260-7316,
and you can find us on the Web at
www.CitationSoftware.com.
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Let our Wizard help you find the right product!
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Copyright © 2010 Citation Software Inc.
info@CitationSoftware.com
888-260-7316
www.CitationSoftware.com
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