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Citation Software News
March 3, 2008

Welcome to the March 3, 2008 issue of Citation Software News!


In this issue we're focusing on the following topics:

The DesignMerge variable-data-printing software is now available for CS3!
Affordable programmer’s toolkits for cleaning up, verifying, standardizing, and enhancing name, address & phone lists and e-mail lists
DirectSmile lets you utilize image personalization from within the PrintShop Mail variable-data-printing software!
Windjack Solutions releases Vista-compatible version of PDF CanOpener
Our Lowest-Price Promise
Our software-financing program
Create perfect Business Reply Mail artwork instantly with our affordable ReplyMailOnLine.com system
Fun stuff!
About Citation Software




The DesignMerge variable-data-printing software is now available for CS3!


DesignMerge for Adobe InDesign CS3 is now available, for both the Macintosh and Windows platforms!

DesignMerge allows you to create variable-data documents from any InDesign or QuarkXPress document.

To learn more about DesignMerge, and to download your free trial version, go to www.citationsoftware.com/SolutionFinder_VarDataPandP.htm and click on "DesignMerge Pro" in the green box.


Affordable programmer’s toolkits for cleaning up, verifying, standardizing, and enhancing name, address & phone lists and e-mail lists

Citation Software offers several affordable programmer’s toolkits that make it easy to clean up, verify, standardize, and enhance name-and-address lists and e-mail lists. You can identify duplicate records, standardize addresses, verify addresses, do presorting, and more. You can also improve the accuracy of telephone-number data.

Use these toolkits to ensure the integrity of your database, save money on postage, and increase response rates. You can also use the toolkits to add rapid lookup, verification, and correction routines to your custom Windows, Linux and Solaris applications; this allows you to have clean, accurate contact data at point of entry.

Here are the toolkits that are available:
  • Address Object. This allows a programmer to standardize the format of a U.S. Postal Service address; resolve data inconsistencies; add ZIP+4, carrier route and delivery point codes to addresses; print the U.S. Postal Service Form 3553; and more.

  • Canadian Address Object. This is an add-on for Address Object that allows a programmer to verify, correct, standardize, and enhance Canadian postal-service addresses. It’s also possible to get postal code, municipality, province, and time zone for an address.

  • RBDI. This is an add-on for Address Object that allows a programmer to determine whether an address is a residential address or a business address. You can exploit this capability to identify shipping patterns, to allow customers to choose shipping methods & costs when placing an order for a product on your Web site, and to reduce residential-delivery surcharges.

  • GeoCoder Object. This allows a programmer to get latitude/longitude based on a ZIP+4 code; it’s also possible to get census tract & block number, county name, and FIPS code. (What’s a FIPS code? Go to www.CitationSoftware.com/faqFIPScodes.htm to find out.)

  • Presort Object. This allows a programmer to presort any list that has been processed with a current CASS Certified engine for ZIP+4 codes. (NOTE: Address Object contains a CASS Certified engine.)

  • Phone Object. This enables a programmer to update U.S. and Canadian area codes that have "split," correct bad & missing area codes, and standardize telephone-number formats for consistency.

  • Name Object. This allows a programmer to parse full names into five components, append a gender code based on first name, and catch vulgar words.

  • Email Object. This allows a programmer to verify, correct, and standardize e-mail addresses. It can check for general syntax errors, parse e-mail addresses into various components, check for domain-name changes, check for and correct top-level domain names (TLDs), validate domain names against a database of known good & bad addresses, verify whether a domain name exists through the MaileXchange (MX) Lookup for real-time feedback, and more.
The toolkits work with a variety of programming languages: Cold Fusion, Java, FoxPro, MS Access, MS SQL, Perl, PHP, Visual Studio 6 and .net, ASP, C++, and C#. Sample code is available.

To get more information about the toolkits, call us at 888-260-7316, or go to www.citationsoftware.com/SolutionFinder_PostalAuto_DataHygiene.htm.


DirectSmile lets you utilize image personalization from within the PrintShop Mail variable-data-printing software!


The developers of the PrintShop Mail software and the developers of the DirectSmile software have teamed up to allow PrintShop Mail users to benefit from the advantages brought forth by image personalization. The result is a plug-in that allows connectivity between PrintShop Mail and DirectSmile.

What is "image personalization"? Image personalization is the ability to add conditional text to background images, dynamically. For example: you can write people’s names in the sand, spell people’s names with cookies or berries, and emboss people’s names on poker chips! This allows for the design and production of outstanding direct-mail pieces that capture the attention of customers through a combination of individualization and emotion.

  

Free trial versions of the software are available. For more information, call us at 888-260-7316.


Windjack Solutions releases Vista-compatible version of PDF CanOpener


A Vista-compatible version of PDF CanOpener is now available. PDF CanOpener is an Adobe Acrobat plug-in that allows you to view the internal structure of a PDF file. It provides instant access to information about drawn objects (fonts, color spaces, object location, etc.) as well as a COS-level tree view for analysis and manipulation of the internal object structure of the file.

  

PDF CanOpener also has many other features for low-level PDF handling.

PDF CanOpener is a must-have in the tool kit of all serious PDF users, from creative professionals and print specialists to software developers.

Buy it new for $195; upgrade from an older version for $49.

Go to www.windjack.com to learn more about PDF CanOpener or to purchase it.


Our Lowest-Price Promise

Citation Software is committed to offering the best prices on software. If you get a price quote from us, and you get a lower quote from another company for the same product, let us know: we will beat the other quote!


Our software-financing program

Citation Software has partnered with LeaseSource, Inc. of Atlanta, Georgia to offer a financing program for software. This financing program makes it easier for businesses of all sizes to acquire state-of-the-art software solutions that are sold by Citation Software.

How does the financing program work?

It's easy! A customer that wants to purchase software through Citation Software's financing program fills out an application form and submits it to Citation Software. Upon approval of the application and acceptance of the customer's initial payment, Citation Software will make the selected software product available to the customer. The customer can start using the software right away. The customer will make monthly payments according to the terms of the financing agreement. After the customer has made all the payments, the customer will own the software free and clear.

(Go to www.CitationSoftware.com/CitationFinancingApplication.pdf to get a copy of the application form.)

If you have questions about our software-financing program, don't hesitate to call us at 888-260-7316.


Create perfect Business Reply Mail artwork instantly with our affordable ReplyMailOnLine.com system

Our www.ReplyMailOnLine.com Web site automatically creates complete, ready-to-print, customized artwork for Business Reply envelopes/postcards/labels and Courtesy Reply envelopes/postcards. Just enter a few pieces of information (dimensions of envelope/postcard/label, mailing address, permit number, etc.), and in a few moments you'll get a PDF file containing artwork that conforms to the U.S. Postal Service's specifications.

The PDF file that you'll get is NOT a "template" — it is complete, ready-to-print artwork that has all the text elements and graphic elements required by the U.S. Postal Service — including the bar codes.

Using ReplyMailOnLine.com is simple, and it takes only a couple of minutes.

It costs only $15.00 for each PDF file (or, you can pay $59.95 for a subscription that lets you use ReplyMailOnLine.com as much as you want for one year).

You can try out ReplyMailOnLine.com for free — just go to www.ReplyMailOnLine.com and click the "Free tryout" link near the top of the window.


Fun stuff!

At a recent computer expo (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and stated:
"If GM had kept up with technology like the computer industry has, we would all be driving $25.00 cars that got 1,000 miles to the gallon."
In response to Mr. Gates’s comments, General Motors issued a press release stating that if GM had developed technology like Microsoft, we would all be driving cars with the following characteristics:
  • For no reason whatsoever, your car would crash twice a day.

  • Every time they repainted the lines in the road, you would have to buy a new car.

    Occasionally your car would die on the freeway for no reason. You would have to pull to the side of the road, close all of the windows, shut off the car, restart it, and reopen the windows before you could continue. You would simply accept this.

  • Occasionally, executing a maneuver such as a left turn would cause your car to shut down and refuse to restart, in which case you would have to reinstall the engine.

  • Macintosh would make a car that was powered by the sun, was reliable, five times as fast and twice as easy to drive — but would run on only five percent of the roads.

  • The oil, water temperature, and alternator warning lights would all be replaced by a single "This Car Has Performed An Illegal Operation" warning light.

  • The airbag system would ask "Are you sure?" before deploying.

  • Occasionally, for no reason whatsoever, your car would lock you out and refuse to let you in until you simultaneously lifted the door handle, turned the key and grabbed hold of the radio antenna.

  • Every time a new car was introduced car buyers would have to learn how to drive all over again because none of the controls would operate in the same manner as the old car.

About Citation Software

This newsletter has been brought to you by Citation Software Inc., value-added reseller of software for people involved with printing, publishing, and direct marketing (including cross-media marketing).

You can reach us by phone at 888-260-7316, you can e-mail us at info@CitationSoftware.com, and you can find us on the Web at www.CitationSoftware.com.
 




    
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