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These are the products we offer for cross-media marketing & campaign management,
including Personalized URLs (PURLs).
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Click the links in the box above to get details about the software
we offer for cross-media marketing — or, if you'd like to learn
a little about cross-media marketing first, continue reading below
before clicking the links in the box above.
What is cross-media marketing?
Cross-media marketing is the practice of leveraging different
advertising channels and media to deliver and reinforce a
consistent message and achieve a singular result
(for example, brand awareness).
We offer state-of-the-art cross-media-marketing
technology that is
second to none in terms of quality and versatility!
Use this technology for campaigns that include:
- e-mail dissemination
- direct mail
- on-line surveys
- Personalized URLs
- all of the above
Pricing starts at $945.00 USD.
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DirectSmile Cross-Media Edition
DirectSmile Cross-Media Edition is a direct-marketing solution that
lets you create Web landing pages for PURLs (Personalized URLs),
send personalized e-mail messages, and track the results.
Of course, since this is a DirectSmile solution, you'll be able to
incorporate personalized images into
your e-mail messages.
You can also used DirectSmile Cross-Media to track the results of
paper-based PURL campaigns.
Works With Standard HTML
To set up a personalized URL Web site with DirectSmile Cross-Media,
all you need is an HTML page
(which can be created by any Web designer) and a mailing list.
One-Minute Design
Using the "One-Minute Design" feature, you can set up fully-functional
feedback pages and market surveys in a very short amount of time — no designer required!
Integrated Image Personalization
Personalized images or
animations can be included easily on every personalized Web site.
In addition, previews of customized brochures can be displayed in an instant.
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A personalized URL (PURL) leads each
recipient to his or her Web page
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Image-personalized birthday campaign
by Germanwings
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Campaign Dashboard
Powerful real-time response tracking offers you up-to-the minute access to all
campaign data. The Campaign Dashboard tells you what each individual recipient
did on her or her personalized Web site; you can also create detailed
reports and select data for targeted follow-up campaigns.
Automated Response
A recipient's actions on his or her
personalized Web site can trigger specific events. For example, a personalized
e-mail message or SMS message can be sent instantly and automatically.
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A High-Performance Solution
Even if you're sending millions of e-mails containing personalized images,
DirectSmile ensures
that the required number of images is always available.
E-Mail Tracking and Bounce Management
When a recipient opens his e-mail message, or when an e-mail message isn't being delivered,
these actions are captured by DirectSmile and can
be instantly viewed in the Campaign Dashboard.
Customized Attachments
DirectSmile Cross-Media can attach customized brochures or other documents
to the e-mail messages it sends.
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DirectSmile Cross-Media Edition lets you track
nearly every detail of your campaign
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DirectSmile Cross-Media Edition integrates easily with other DirectSmile Packages. For example,
tight integration between DirectSmile Cross-Media Edition and
DirectSmile VDP Studio
makes it easy to run e-mail-based campaigns and paper-baswed campaigns concurrently.
But at the same time, DirectSmile Cross-Media is flexible, too, allowing you manage
paper-based campaigns even if you're using variable-data-printing software that's not
from the DirectSmile family of products.ition.
Pricing:
Pricing for DirectSmile Cross-Media is dependent upon your specific requirements.
For a price quote, call us at 508-436-2543.
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FusionPro Links makes personalized direct-marketing programs easy to implement,
manage and document. With the FusionPro Links affordable
vendor-hosted platform, users of FusionPro Links can create a customized on-line response
experience with personalized URLs (PURLs) and microsites for variable-data publishing
marketing campaigns.
FusionPro Links provides a comprehensive suite of tracking and
reporting features that make it easy to manage and monitor campaigns.
FusionPro Links can provide
improved response rates, greater conversion of leads into prospects, and a
measurable return on marketing investment.
FusionPro Links enables you to create a unique on-line-response experience
using personalized URLs that are built into direct mail or e-mail,
with microsites for variable-data-publishing marketing campaigns that
provide meaningful communication and inspire action.
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Who clicked? With FusionPro Links, you'll know!
Notifications of click-through and microsite activities are delivered
instantly via e-mail, giving sales and marketing teams the edge they need to close sales.
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Affordable
With FusionPro Links, there's NO COST PER URL! Your costs for using the
FusionPro Links system are predictable and very reasonable. You can have as many
as a million active PURLs.
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Branding
Use any HTML design tool to create templates for customized microsites that reflect
corporate and campaign branding precisely.
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Features
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Customizable site appearance.
Flexible, open design lets site reflect corporate and/or campaign branding.
Use any HTML design tool to create templates for microsites.
List management.
On-demand list appending allows you to add
contact lists to live campaigns to reflect real-time acquisition of data
throughout the life of the campaign.
Data cleansing.
Delete selected responses from a campaign to remove erroneous
input and provide a more accurate final representation of campaign outcomes.
Reporting.
FusionPro Links comes with a collection of pre-built reports.
that provide detailed information on system activities.
You can also use the FusionPro Links browser-based interface to
create your own custom reports.
Role/user-permission control.
Browser-based administrative interface supports tiered access structure.
International language support.
Multilingual personalized URL support to avoid browser support limitations and assure special
and foreign character data is properly maintained in the application. Confirm that valid
personalized URLs are generated from that data.
Notifications of campaign activity.
Configure user types to receive email notifications and allow administrator
to set response notifications based on either the first response or
every click-through for a specific personalized URL.
Training.
When you purchase FusionPro Links, you're entitled to a on-hour,
on-line, instructor-led training session. You'll also get ongoing
telephone support as needed.
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Pricing
$945.00 USD. $0.00 per URL.
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Didn't find exactly what you need? Not sure exactly what you need?
Contact us by phone at 508-436-2543, or send e-mail to
info@CitationSoftware.com.
We can help you find appropriate software for your requirements.
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Copyright © 2010 Citation Software Inc.
info@CitationSoftware.com
508-436-2543
www.CitationSoftware.com
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