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These are the products we offer for cross-media marketing & campaign management,
including Personalized URLs (PURLs)/microsites, e-mail, fax, SMS, Flash.
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Using cross-media-marketing software that supports
Personalized URLs (PURLs) gives you the ability to know which recipients of
your direct-marketing communication are potentially interested in your product or service
by alerting you when a recipient
visits his or her personalized landing page (also known as a "microsite").
This allows you to follow up
with those recipients right away, while their interest is high.
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The DirectSmile software lets you do "image personalization."
What is image personalization?
Image personalization is
the ability to add variable text to images, dynamically.
For example: you can write people's names in the sand,
spell people's names with cookies or berries, and emboss
people's names on poker chips! This allows for the design
and production of outstanding direct-mail communications that
capture the attention of recipients through a combination
of individualization and emotion.
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There are several editions of the DirectSmile software.
Two of them, the DirectSmile eMedia Edition
and the DirectSmile Cross Media Edition,
allow you to use several mediums for your direct-marketing campaigns — not just paper.
By using these products, you can deploy and manage direct-marketing campaigns that incorporate
personalized images into e-mail messages, SMS, Flash movies, and Personalized URLs (PURLs).
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Data driven.
Database-driven rendering of personalized images
(.xls, .csv, .txt, .mdb). ODBC connectivity is
also available.
Personalized-image templates
(also called "sets").
Use the sets that come with the DirectSmile
software, buy addition ones on line, or use
Adobe Photohop to create your own.
Make it look real.
Add light, shadow or motion to make it look real.
Random effects.
Use random effects for a truly realistic look.
Perspective.
Adapt text to any perspective — it's simple!
Scalable.
The DirectSmile product line can grow with your needs.
Imposition.
Built-in imposition tool.*
Cross-media capabilities.
Support for cross-media marketing/PURLs (Web, e-mail, Flash, SMS)
with full-featured campaign-management capabilities.*
Support for high-volume production.
High-speed caching and load-balancing.*
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DirectSmile eMedia Edition
is a direct-marketing solution that lets you
do automated, database-driven creation of personalized Websites (PURLs),
e-mails, and SMS. It allows you to incorporate personalized images into
e-mails, Web sites, and Flash movies. It handles campaign tracking,
bounce management, and spam checking. It provides high-speed
caching and load-balancing, for high-volume output.
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DirectSmile Cross Media Edition
is a direct-marketing solution that lets you
create printed documents that contain personalized images and also lets you
do automated, database-driven creation of personalized Websites (PURLs),
e-mails, and SMS. It also allows you to incorporate personalized images into
e-mails, Web sites, and Flash movies. It handles campaign tracking,
bounce management, and spam checking. It provides high-speed
caching and load-balancing, for high-volume output.
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The DirectSmile software runs on Windows computers. Specific operating-system requirements
and hardware requirements are dependent upon the DirectSmile edition you're using.
For details, contact us at 888-260-7316.
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Call us at 888-260-7316 to discuss your requirements.
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Pricing for DirectSmile eMedia and DirectSmile Cross Media depends upon specific requirements.
To get a price quote and arrange a purchase, call us at 888-260-7316.
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FusionPro Links makes personalized direct-marketing programs easy to implement,
manage and document. With the FusionPro Links
vendor-hosted platform, users of FusionPro Links can create a customized on-line-response
experience with personalized URLs (PURLs) and microsites for variable-data-publishing
marketing campaigns.
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FusionPro Links is part of the
FusionPro product family,
which includes variable-data-printing/publishing software along with a document-composition
engine with hot folders plus a document-composition engine with a programmer's API.
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Features include:
- Instant notification of click-throughs and other activities
- Customizable site appearance (branding)
- Comprehensive reporting facilities
- $0.00 cost per PURL
- more
Affordable!
FusionPro Links costs much less than many competing PURL solutions:
$945.00 USD.* $0.00 per PURL.
(Pricing is subject to change without notice.)
more >
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To use FusionPro Links, all you need is a Web browser.
You don't need to install any software on your own computer.
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To purchase FusionPro Links, call us at 888-260-7316.
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We accept American Express, Discover, MasterCard, and Visa.
FusionPro Links costs $945.00 USD. $.00 per URL.
Up to a million active PURLs are allowed.
Pricing is subject to change without notice.
Pricing shown here might not be available to customers in particular geographic locations.
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Features
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No cost per PURL.
$945.00 USD plus maintenance & support fee.
$0.00 per PURL. Up to a million active PURLs.
No software to install.
Software as a Service (SaaS): nothing to install.
IT personnel not required.
Branding.
The look and feel of landing pages (microsites) can be customized.
User permissions.
Tiered access structure.
On-demand list appending.
Add contact lists to live campaigns to reflect real-time acquisition
of data throughout the campaign lifetime.
Reporting.
Reports provide detailed information on all system activities.
Data cleansing.
Delete selected responses from a campaign to remove erroneous
input and provide a more accurate final representation of campaign outcomes.
International language support.
Multilingual personalized URL support to avoid browser support limitations and assure special
and foreign character data is properly maintained in the application. Confirm that valid
personalized URLs are generated from that data.
Notifications.
Configure user types to receive email notifications and allow administrator to set response
notifications based on either the first response or every click-through for a specific personalized
URL.
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NEWLEAF is document-design/production software that is
is suitable
for producing graphic-intensive, personalized/customized
documents such as
direct-marketing postcards and brochures, etc.; and
it also works well for text-intensive documents such
as fund-raising letters and collection letters. In
addition to producing paper documents, NEWLEAF can
output to fax and e-mail.
Designed to provide a working environment familiar to
Microsoft Office users, NEWLEAF enables your
staff to generate professional-quality variable-data
documents quickly and easily.
Text, graphics, tables, bar codes, and hyperlinks can be
inserted and placed anywhere in the document, at any
orientation. All objects can depend on a condition and
database variable (conditional processing).
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NEWLEAF has two features that set it apart from
most similarly priced variable-data-printing solutions:
- It has a "chart wizard" that makes it
easy to create pie charts, line graphs, etc. that
represent data in your database.
- It is designed to do high-speed production
on many different kinds of printers, including
printers used in graphic-arts environments as
well as printers typically not found in graphic-arts
environments. The list of supported printer types includes
PostScript printers,
PCL printers,
AFPDS printers,
IJPDS printers,
and more.
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NEWLEAF's easy-to-use Data Source Wizard lets you
attach dynamic data using regular data files (e.g., CSV files),
ODBC sources, XML sources, and universal data links. A few
clicks let you associate your data with specific locations
in your document, allowing variable text to be printed there.
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Familiar user interface.
Insert document text and format it using standard
formatting tools (similar to Microsoft Office formatting tools).
Business logic.
Define conditions to determine the content of variable
data in the document (programming skills are not required).
Graphics.
Import and size any number of graphics.
Tables.
Create tables containing dynamic cells.
Bar codes.
Define and insert bar codes using a data field for
dynamic values.
Data-driven graphics.
The documents you create can include pie charts, bar charts, etc.
that represent data in your database.
Serialization.
Page numbering, Bates numbering, crash numbering, and
other serialization tasks.
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NEWLEAF runs on Windows computers. For more details, please call
us at 888-260-7316.
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Please call us at 888-260-7316 to discuss your particular requirements.
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Pricing for NEWLEAF is dependent upon your specific requirements.
To get a price quote and arrange a purchase, call us at 888-260-7316.
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Re-usable components.
Save elements of the document in standard blocks
for re-use in other documents.
Whitespace management.
Suppress unwanted whitespace in a situation
where a data field is empty.
RTF support.
Import RTF files.
Support for transactional documents.
Create transactional documents based on multiple records.
Output formats.
NEWLEAF supports the following print-output formats:
AFPDS, ePOST, Fiery FreeForm, GDI, IJPDS, Intellicash, IPDS (via TCP/IP, SCSI or channel port),
PCL, PDF, PostScript, PPML, VDX (PPML/VDX), VPS. NEWLEAF can also output to
fax and e-mail.
On-line preview.
Shows what your documents will look like before you
commit them to paper.
Print features.
n-up, tray control, OMR (post-processing).
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The PReS Suite is an enterprise-level, scalable composition solution that handles highly
complex transactional documents, such as invoices and statements, as well
as personalized direct-marketing and event-triggered correspondence
applications. It enables you to create and format personalized
documents or messages and then print them or distribute them electronically
via e-mail, fax, SMS, or Web. In addition, PReS can archive document automatically.
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The PReS Suite includes the powerful PReS Composition Engine,
PReS Designer for document design, and modular add-on options to
meet the specific needs of each environment. Within an
enterprise environment, PReS can be integrated easily
with existing business processes to provide seamless
document automation with multi-channel output including print, fax,
SMS, email, and archiving.
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The PReS Designer application
makes designing templates an easy process with
its intuitive graphical user interface. Usability
features include the ability to enter specifications for custom
processing via the design interface and the
ability to create and save re-usable objects. After
creating and formatting a group of objects in one
document, the user can save the group as a reusable
object making it available for use in other
documents. The re-usable object retains variable
and formatting definitions as well as layout
positioning data.
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PReS Designer's on-line-preview feature
shows what your documents will look like before you
commit them to paper.
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The PReS Composition Engine is a versatile, robust, and scalable
system for composing variable-data documents. Promotional documents,
transactional documents, and transpromo documents are well
within its capabilities.
It has an extremely
rich set of features. Click on "more" below
to find out about them.
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Various PReS add-ons are available to enhance system
functionality to meet stringent requirements. Two of them
are described below.
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WebDirect
The PReS WebDirect add-on allows business users
to have direct management of variable message blocks
within documents. PReS templates are uploaded to
the WebDirect server,
where business users can manage them
interactively in a Web-browser interface. Business
users log in, add and revise content for defined
message blocks, and specify the conditional logic
that defines which message version a particular
recipient will see. This feature allows users
to modify transpromo messages and other
parts of a document that need to change frequently.
Business users can also utilize
extensive collaboration and workflow capabilities
within WebDirect with an integrated, seamless
process to release revised and approved content
to the production center.
SQL DLL
A Dynamic Link Library (DLL) is available for
using SQL to pull data from several data sources.
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PReS Suite is a modular system that includes PReS Designer,
which is a
point-and-click document-design tool, along with a document-composition engine and
various other modules.
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PReS Designer runs on Windows computers. With other PReS Suite modules,
support for various other platforms is
provided. Details are dependent upon the specific modules needed to meet your
requirements.
For more information, please call
us a 888-260-7316.
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Please contact us at 888-260-7316 to discuss your particular requirements.
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Pricing for PReS Suite is dependent upon your specific requirements.
To get a price quote and arrange a purchase, call us at 888-260-7316.
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Input formats for data.
Supported input formats are text and .csv.
Microsoft Excel, Access,
XML, binary. PReS can also communicate with
your database via ODBC.
Output formats.
PReS supports all major production-printer output
formats, including PostScript (non-optimized and
optimized), PDF, PDF-A, PCL, PPML, VIPP, AFP/
IPDS, IJPDS, XML, and Metacode.
Multi-Channel Output
To meet enterprise requirements or to suit
the preferences of customers, you can configure
the routing, output and delivery methods for any
personalized document. Multi-channel output
options include
- e-mail
- fax
- SMS
- Web
- archive
For e-mail delivery, PReS can send HTML output
and can send composed documents as e-mail attachments.
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Whitespace management
PReS templates feature "bands" on the layout
that allow for sophisticated and intelligent sizing of
promotional messages and other personalized
content based on the amount of available space
on the document. Variable elements can also be
deemed either mandatory or optional, enabling the
most effective use of the space available on each
page of every document.
Variable graphics.
PReS accepts a number of formats for variable graphics.
Business logic.
PReS offers a comprehensive
feature set for applying business logic.
Serialization.
Page numbering, Bates numbering, crash numbering,
and other kinds of serialization are supported.
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more >
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Bar codes.
PReS supports many bar-code formats, including the new
U.S. Postal Service Intelligent Mail Bar Code (IMB).
International language support.
PReS supports the most stringent multilingual requirements.
Data-driven charts & graphs.
Dynamic pie charts, bar charts, etc.
Web-based message management & collaboration.
Web-based tool allows for collaboration
and for frequent and last-minute modifications to documents.
Support for oversets.
Various features allow for managing text overruns.
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< back
< back to PReS Composition Engine overview
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Can't find exactly what you need? Not sure exactly what you need?
Contact us by phone at 888-260-7316, or send e-mail to
info@CitationSoftware.com.
We can help you find appropriate software for your requirements.
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Let our Wizard help you find the right product!
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Copyright © 2010 Citation Software Inc.
info@CitationSoftware.com
888-260-7316
www.CitationSoftware.com
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Data sheet
