Myths and facts about variable-data printing & publishing
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MYTH: Variable-data printing is just "mail merge."
FACT: Today's powerful variable-data-publishing
systems can go far beyond inserting an individual's
name and address in a sentence or paragraph. With
the right system, you can use customized photos or
artwork, vary a document's layout based on
individual data records, incorporate data-driven
charts and graphs, flow variable text from page
to page, and much more!
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MYTH: Software that does variable-data
publishing costs hundreds of thousands of dollars.
FACT: You can buy highly sophisticated
variable-data-publishing software for much,
much less.
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MYTH: Most laser printers aren't
capable of doing variable-data publishing.
FACT: Some "off-the-shelf"
software will let you do variable-data publishing
with almost any laser printer, so you might
already own the printing equipment that you
need for producing variable-data documents.
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MYTH: Doing variable-data publishing
makes your printer print very slowly, and it's
not worth it.
FACT: If your software and your printer
are appropriately matched, your printer can print
at or near rated speed.
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MYTH: You have to hire a programmer if
you want to do variable-data publishing.
FACT: You can buy "off-the-shelf"
software that lets you do sophisticated
variable-data publishing even if your company
doesn't have any programmers on staff.
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MYTH: Variable-data publishing is only
useful if you're doing marketing.
FACT: Variable-data publishing is very
useful for creating employee-benefit statements,
portfolio summaries, personalized newsletters,
insurance policies, tickets, merchandise labels,
invoices, and many other kinds of documents.
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MYTH: Variable-data documents are
usually printed on paper.
FACT: It is possible (and not too difficult)
to create variable-data documents in electronic
format for viewing on the Web or for distribution
via e-mail or fax. Furthermore, it is possible to
use the same system for creating both paper
documents and electronic documents.
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The key to success with variable-data publishing is finding
the right system for your needs.
At Citation Software Inc., we specialize in
helping people to do just that. We've been working
with variable-data-publishing technology since 1986.
We represent several vendors who make
powerful "off-the-shelf" variable-data-publishing
systems. Give us a call at 508-436-2543 and
allow us to assist you with the task of getting
your variable-data-publishing system up and running.
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