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QUESTION: What is data hygiene?
ANSWER: The term
"data hygiene" refers to a set of procedures for
keeping a name-and-address database in good shape. This entails:
- Ensuring that the database doesn't contain duplicate records.
- Maintaining the addresses in the U.S. Postal Service's standard format.
Depending upon the needs of the company or organization that maintains
the database, data-hygiene procedures might also include:
- Querying the U.S. Postal Service's National Change of Address (NCOA)
database to determine if any of the individuals or companies/organizations
in the database have relocated, and updating the database with
new addresses as needed.
- Making sure that each address in the database is actually a
valid address to which the U.S. Postal Service will deliver mail.
Other terms for data hygiene are "data cleanup" and
"data scrubbing."
Citation Software offers a number of software products that facilitate
data-hygiene procedures. To learn about them,
click here.
See also CASS.
See also data enhancement.
See also PAVE.
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Copyright © 2010 Citation Software Inc.
info@CitationSoftware.com
508-436-2543
www.CitationSoftware.com
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