Citation Software Inc. - FAQ - What is data hygiene?

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MYTHS and FACTS about
variable-data publishing.

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Citation Software Inc.
Specialists in variable-data publishing since 1986
www.CitationSoftware.com info@CitationSoftware.com
508-436-2543

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QUESTION: What is data hygiene?

ANSWER: The term "data hygiene" refers to a set of procedures for keeping a name-and-address database in good shape. This entails:

Ensuring that the database doesn't contain duplicate records.
Maintaining the addresses in the U.S. Postal Service's standard format.

Depending upon the needs of the company or organization that maintains the database, data-hygiene procedures might also include:

Querying the U.S. Postal Service's National Change of Address (NCOA) database to determine if any of the individuals or companies/organizations in the database have relocated, and updating the database with new addresses as needed.
Making sure that each address in the database is actually a valid address to which the U.S. Postal Service will deliver mail.

Other terms for data hygiene are "data cleanup" and "data scrubbing."

Citation Software offers a number of software products that facilitate data-hygiene procedures. To learn about them, click here.

See also CASS.
See also data enhancement.
See also PAVE.

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