Citation Software Inc. - Swimming organization uses AddressObject software to cleanse data

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Citation Software Inc.
Specialists in variable-data publishing since 1986

www.CitationSoftware.com info@CitationSoftware.com 508-436-2543

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Swimming organization uses AddressObject software to cleanse data

APRIL 6, 2005 — USA Swimming (USAS) is the national governing body for U.S. swimmers and clubs. The organization oversees a membership roster of about 300,000 athletes and non-athletes and 2,800 swim clubs nationwide.

To bolster its data-gathering and address-validation process, USAS integrated the "AddressObject" software into their new Web-based membership-management application. Fifty-nine regional swimming committees use the Web-based application to enter and maintain membership information. USAS uses the AddressObject to validate addresses in real-time and/or in batches.

John Burbidge, USAS Information Technology Director, says that USAS also uses the member address data to create mailing lists. One major product USAS mails to its members is its bi-monthly publication, called "Splash."

"Using validated addresses ensures that Splash will get delivered to our members and reduces the cost associated with undeliverable mail," Burbidge says.

To download a free trial version of the AddressObject software, click here.

To get more information about the AddressObject software, contact Citation Software at 508-436-2543, info@CitationSoftware.com — or click here.

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