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Buy Delivery Point Validation (DPV) software NOW to
save $300 and start increasing deliverability immediately
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JULY 25, 2005 — The U.S. Postal Service says that Delivery Point Validation (DPV)
will become a must in 2007. Once this happens, mailers will receive CASS-related discounts only if the
DPV process confirms the address.
But don't wait until 2007 to start using DPV! Citation Software has
teamed up with Melissa Data, makers of the MAILERS+4 and
MAILERS+4 Professional software, to offer a one-year subscription to
the DPV add-on for MAILERS+4 & MAILERS+4 Professional at the very low cost of
only $390! This is $300 less than the regular $690 price for a one-year DPV
subscription.
In addition to the fact that you can save $300 by buying the DPV software now,
you'll also benefit by increasing the deliverability rate for your mailings as
soon as you start using the DPV software.
Why?
A CASS Certified ZIP+4 address-matching product such as the MAILERS+4 software
standardizes the format of each address in a mailing list, adds or corrects the
nine-digit Zip code (ZIP+4 code), and confirms a match for the address within a
street range of valid addresses. However, the CASS Certified ZIP+4 address-matching
software does not confirm that the address actually exists in the U.S. Postal Service's
national database of valid addresses — so even if you CASS Certify your
mailing list, some of the pieces that you mail might not get delivered. That
means money down the drain!
Using the DPV add-on to MAILERS+4/MAILERS+4 Professional takes the process one
step further and actually validates each address as a confirmed delivery point
by confirming that the address exists in the U.S. Postal Service's
national database of valid addresses — so none of your mail should get
returned because of invalid addresses.
We don't know how long we'll be able to offer the DPV software for the special low price
of $390 — so BUY NOW to make sure that you take advantage of
this great deal, to start increasing deliverability immediately, and
to get accustomed to incorporating DPV into your workflow
process before it becomes a must next year.
To find out more about the MAILERS+4 and MAILERS+4 Professional software and the DPV
add-on, or to place an order, call us at 888-260-7316.
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