"The combination of PDF and PPML in the new variable data exchange format advances the state of variable data in the industry," stated George Cacioppo, Vice President of Internet Printing at Adobe Systems Incorporated. "The PPML/VDX open standard is a reliable and effective solution for delivering variable data content for graphic arts workflow. Users will be able to share information freely, preserve document content in a secure manner, enhance and annotate electronically, and reliably distribute to anyone anywhere."

"As PrintShop Mail has played a significant role in variable data printing since 1992, we embrace the PPML/VDX standard as the next step to naturally serve the Print Production Industry," said Harry Raaphorst, President Atlas Software BV. "PPML/VDX will allow the industry to extend the predictability of their print jobs worldwide."

"PPML/VDX provides designers and printers with the much anticipated standard we believe will greatly reduce the obstacles that currently exist with complex, variable data printing," said Cheryl Kahanec, Vice President, Marketing, Applied Printing Technologies, LP. "APT Digital is eager to be a part of its development as we recognize the important role it will play in our future."

"We're excited to be working toward the goal of interoperability with these industry leaders," said Matt Kuznicki, development engineer, Datalogics, Inc. "The creation of a common standard that allows a variable data print job to be created by anybody who needs personalized materials, and allows that job to be printed reliably by any variable data print shop, can only help to further spur and encourage this already exciting market."

"R.R. Donnelley has been at the forefront of using tools developed using standards-based technologies that support the level of accuracy and the cycle times required by our customers. We expect the CGATS variable data exchange standard to increase the reliability and efficiency of producing variable print work. This standard will help ensure consistent setup of variable print jobs by providing a common intermediary between front-end pre-press activities and the digital press. It should encourage the development of improved variable print job setup, proofing and tracking software," said Grant Miller, Vice President of Technology, R.R. Donnelley & Sons Company.

"From the inception of our company, we have been an advocate for open industry standards that have the potential to unleash explosive growth in the variable data printing industry and will drive the future of digital color printing," said Venkat Purushotham, President and Chief Executive Officer, NexPress Solutions LLC. "We anticipate strong industry support for this powerful variable data exchange format and are already working to employ it in our variable data solutions. Designers and print providers who were previously reluctant to try variable data printing - because of either the lack of control or added liability - now can do it with confidence."

"CGATS has led the industry in the development of open standards for variable data printing," said Joanne Vinyard, Digital Printing Council/PIA. "This will benefit printers, marketers, and graphic designers and create new market opportunities."

"The PPML/VDX standard opens the door for designers and IT professionals to collaborate on variable data applications for both print and e-commerce using familiar, open standards such as PDF, XML and PPML," said Todd R. Kueny, President, Think121. "We expect this standard to drive strong growth and open exciting new market opportunities in content delivery services related to graphic arts, e-commerce and the Internet."

"Markets for personalized print communication continue to rapidly expand and evolve," said Herman Remmerie, Senior Vice President, Marketing and Corporate Planning, Xeikon N.V. "Standards such as PPML/VDX will further streamline the exchange of variable files which are core to this trend. Xeikon is committed to cultivating personalized markets for commercial printers by continuing to help develop and support standard activities such as PPML/VDX."

"Having been active in variable data printing since 1978 and in digital publishing since the introduction of the DocuTech in 1990, Xerox welcomes the broad support and participation the CGATS PPML/VDX standard is gaining," said John Hamm, VP/GM Prepress/Commercial Print Segment, Xerox Worldwide Graphic Arts Marketing, Xerox Corporation. "This standard provides the cornerstone for reliable and predictable data interchange that is essential in transitioning variable data into broadly distributed graphic arts workflows."