QUESTION: What is image personalization?
ANSWER: Image personalization is the ability to add variable text to images, dynamically. For example: you can use information in a database for writing people's names in the sand, spelling people's names with cookies or berries or cake frosting, and embossing people's names on poker chips. This allows for the design and production of outstanding direct-mail pieces that capture the attention of customers through a combination of individualization and emotion.
Software that enables you to accomplish this is called "image-personalization software."